A wine buying app uncorks new capabilities. I’m Fred Fishkin with technology BootCamp, a report on gadgets and gear. The Drync app has been around for about six years…helping people use mobile devices to identify and categorize the wines they try in restaurants or buy in stores. Now with a new Android version of the app that ties in with Google Wallet…Drync can do even more, allowing users to buy on the spot. CEO Brad Rosen…
“They, Google, are doing everything they can to reduce friction at that moment of purchase, that impulse, sort of experiential moment. And they offered us the opportunity to become the first wine and actually alcohol commerce app on Android that has deep integration with Google Wallet. So that’s what you can get through our Android app.”
Snap a photo of the label, the app identifies…and you can click to buy with the wine delivered to your door. Dryc …by the way…is spelled d r y n c. You can find us at BootCamp.com. I’m Fred Fishkin.
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