What do you subscribe to online? How about snacks. I’m Fred Fishkin with technology BootCamp, a report on gadgets and gear. NatureBox is a company that was launched by a couple of college buddies who were looking for a better way to snack healthier. Mind you they weren’t still in college…so the idea isn’t so far fetched. Founder and CEO Gautam Gupta says took the business plan online…
“Yeah we wanted to go with an online model because we felt like there was a lot of value in the data. So over time, if we know more about you, what you like to eat and what you don’t like to eat, and what products you like, we thought we could use that data to improve our products over time. And then really target you with the products that we think you’ll like. So think of us a little bit as a Netflix for snacks.”
Big data meets big appetite. At least they are more healthy and tastier than the usual snack fare with subscriptions starting at about 16 dollars a month. You can find us at BootCamp.com. I’m Fred Fishkin.