It's big casino this time. You've got three of what are arguably the best known consumer products and tech companies in the world squaring off to dominate a market that we think is going to be... let's just say much, much bigger than it ever has before." Another category of company cashing in... the ones that make accessories like add-on controllers for the machines. Paul Chen of Nuby Interactive
"We don't know who the winner of the console wars will be. For us there is a tremendous opportunity because of the increasing need as the new consoles come out for better and more user friendly peripherals." In this game... it's hard to lose. The Xbox and Game Cube support as many as four players at a time... .but only ship with one controller in the box. For you and me it means the purchase of the console... if you can get one... is just the beginning. Bloomberg Boot Camp, I'm Fred Fishkin.