CCrane WIFI2 Radio

Simple is Sometimes Better... Pure Digital

Techstination feature for Monday, December 17, 2007

Simple is sometimes better. Bloomberg Boot Camp, a report on today's technology. Video cameras are great for family gatherings….vacations….and other special occasions…but they are seldom made use of in between events. A company called Pure Digital has been carving out a new market for camcorders…with little pocket sized models designed for simplicity. Marketing VP Simon Fleming-Wood…says the latest is the Flip Video Ultra…

" They are a line of incredibly affordable and simple to use camcorders. And they're about the size of a deck of cards. And what makes them special and unique is that have a flip out USB arm as well as some built in software that makes sharing the video and editing and all of those things that until now have been very hard for everyday consumers an incredibly simple thing to do. And that includes having YouTube and AOL built directly into the software."

There are two versions of the camcorder…one stores thirty minutes of digital video and sells for a hundred forty nine dollars. Another that stores an hour…is thirty dollars more. They aren't really meant to replace higher quality, more expensive camcorders which are moving toward high definition…

"What our camera is trying to do is give people an option to capture video of everyday moments. Those spontaneous moments that happen, that never get caught on video because the camera is rarely rolling."

Pretty much all point and shoot digital cameras have video modes as well…Flips advantage is its ease of use…and how easy it makes sharing. Bloomberg Boot Camp, I'm Fred Fishkin.