"What Magic Bright basically allows you to do is it gives end users three different modes of brightness for different applications. The first being for text computing, the second mode being for Internet, so it's optimized for Internet video streaming and video off the Internet and the third level is entertainment, which is optimized for PC gaming and Internet gaming as well. And the reason why Samsung is putting all of this R&D into is we feel that there's definitely still a growth in CRTs."
One of the neat features is if you're working with multiple applications, you can adjust the brightness in one just one particular area of the screen. The question is, will people really take the time to use that kind of feature. Whipple says... she thinks so... .once they see the benefits...
"By being able to adjust to the different temperatures depending on the applications, it allows the end users to have a better sense of focus, sharpness and brightness which is easier on the eyes."
A 17 inch monitor with the new technology should sell for about 250 dollars... .perhaps a third the price or less of an LCD model. Bloomberg Boot Camp, I'm Fred Fishkin.

