IBM's ThinkPad turns ten. Bloomberg Boot Camp, a report on today's technology. They are known for their jet black cases... .and little red eraser head pointing devices. That's officially called the TrackPoint. IBM first introduced the ThinkPad laptop computer a decade ago... .and since then has sold more than fifteen million of them. Worldwide marketing director Joseph Doria...

"We're very excited to hit this mark and I'm sure you know we've introduced a lot of innovation in our ThinkPad product line over the past ten years."

Some things have worked better than others. Remember the pop up butterfly keyboard? That's on display at the New York's Museum of Modern Art. The original six and a half pound model... with a 120 megabyte hard drive... .sold for a whopping 43 hundred 50 dollars. Going forward... IBM has been focusing more on the business market... rather than consumers... even though that's where a lot of notebook sales growth has been...

"But certainly from a ThinkPad perspective, we are very excited about the future and next year we have a lot of new technology intercepts coming our way and another opportunity for ThinkPad to innovate in not only in the integration of those technologies but then how do everyday people use the technology in a way that makes it a real seamless and easy experience."

ThinkPad still faces plenty of competition... from notebooks with sleeker more colorful designs. But the black case with the IBM logo... lives on. Bloomberg Boot Camp, I'm Fred Fishkin.