"Well we're pretty excited about this shift. Just as we changed the industry in terms of how people buy personal computers, we're using our direct to consumer model to change the industry in how people buy consumer electronics and digital solutions."
The big news on the plasma screen is the under three thousand dollar price tag... ...
"It's 42 inches. It's 4 inches deep. About 70 pounds. Most of the plasmas in this range have been six to seven thousand and we're using our direct to consumer model to offer this product at significantly less."
The performance and the variety of connections available on the screen are impressive. In addition to component and composite inputs... there are RGB and digital video hookups... .for HD tuners and computers. Gateway is transforming its stores as well... into retail outlets where customers can walk out with a variety of consumer electronics products. Bloomberg Boot Camp, I'm Fred Fishkin.