"Well we have a zero margin device strategy which means we're not trying to make any gross profit margins off the device itself. And so it has a very low manufacturing cost, we don't mark it up at all. Carriers buy it directly from the manufacturer. We make the money off the software and the applications that make the device perform so well. So we've got an unfair advantage when you compare it to the other handset manufacturers."
It's a gee whiz device... that would be even more so if it had a color instead of a monochrome screen. Nothhaft says that upgrade is in the works...
"The device was designed with color and other future capabilities anticipated so keep your eyes glued because I think you'll be seeing a development in that area fairly soon."
An improvement in the radio in the device is needed as well. Expect Danger to be working with other carriers and expanding globally in the year to come. Bloomberg Boot Camp, I'm Fred Fishkin.