"SD is superior technology both in terms of capacity, we're shipping 512 megabytes today, moving to one gigabyte by the end of the year. The transfer rate, it's ten megabytes per second on the 512 and 256 cards and that'll move to 20 megabytes per second on the one gigabyte and above cards. Now that's important as you move to more video applications, you need that higher transfer rate."
Buying consumer electronic devices that use the same format makes a lot of sense... to get the most use out of high capacity cards. Burnham says while Sony sticks to its Memory Stick... in all of its PCs, cameras, PDAs and even TVs...
"With the SD Association we're working with 550 companies to make SD the defacto standard much like VHS was."
One bit of good news for consumers, prices for memory cards of all kinds, have continued to fall. Bloomberg Boot Camp, I'm Fred Fishkin.