"Nobody really knows. We look around the world and we see countries where it has been a yawn and we see countries where it has been explosive. The conventional wisdom is that we'll go somewhere in between there. We'll see some pressure on churn in the early months, eventually we'll reach an equilibrium where it's just natural that everybody takes their numbers wherever they go. And we'll go back to the kinds of customer marketing and the rates of churn that we've had for the same reason."
AT&T Wireless and its rivals are seeing more customers using text messaging services. Zeglis says the hope is services like multimedia messaging... adding pictures and voice will catch on too. And for that to happen...
"The first thing we have to do is get our companies to let each others customers... to send messages across our corporate boundaries. That's interoperability in our lingo."
Which, he says, has helped to make text messaging successful. Bloomberg Boot Camp, I'm Fred Fishkin