Taking better digital pictures. Bloomberg Boot Camp, a report on today's technology. It's the time of year when friends and families gather and lots of pictures are taken. More and more of them are digital... and photographer and photo instructor Rick Sammon says that's a good thing. You can keep snapping without worrying about wasting film. And his number one piece of advice is...

"The name of the game is to fill the frame. Most people, when they take a picture, they don't zoom in, they don't move in close enough. And with a digital camera, you know digital cameras have optical zooms and digital zooms. I recommend just use the optical zoom. If you want to get closer, zoom with your feet."

Sammon is the author of Rick Sammon's Complete Guide to Digital Photography. He uses samples from his vast collection of travel images to teach by example. More basic advice...

"When you're photographing a person I say see eye to eye. Try to shoot on the person's eye level so you're not looking down or looking up at the person. Beware of the background. The background can make or break a picture. Outside, it's wintertime, people are wearing hats. What I say is think flashy outdoor pictures. Use that flash on your camera, whether you have a one time use film camera or a digital camera. Think flashy outdoor pictures, that will fill in the shadows."

There are many more tips and some free lessons on picture taking sponsored by Canon at RickSammon.com. His Complete Guide to Digital Photography sells on Amazon.com for under 32 dollars. Bloomberg Boot Camp, I'm Fred Fishkin.