Untangling that mess of wires. Bloomberg Boot Camp, a report on today's technology. It's a problem most acute for traveling professionals. Cell phones, PDAs, notebook PCs... traveling with them can be a real challenge with the assortment of charging and connection cables. Cables Unlimited has created what it calls its Zip-Linq brand of retractable cables... designed to get rid of the tangled mess. CEO Ben Hunter...

"If you look at people at airports or anywhere traveling and they pull out their laptop bag and they have this massive tangle of cables and a big mess of mice and various other products cluttering their laptop bag... .what we've been able to do is to reduce everything down to about a four inch long cable that expands up to 30 inches and in some cases even five feet, thereby minimizing the clutter and adding a lot of convenience to their lives. And these are cables... anything from cell phone chargers off a USB port to high speed Internet connections, dial-up, USB, Firewire."

Some of the kits sold by the company include a variety of attachments for charging cell phones from wall jacks, cars and directly from the USB ports of computers...

"This one here is a Road Warrior Kit which has six essentials for anyone traveling on the road including a mini optical mouse, with retractable cable."

The kit sells for under sixty dollars. You can find more information at ZipLinq.com. Cables Unlimited faces competition from Targus and others. Bloomberg Boot Camp, I'm Fred Fishkin.