"Probably one of the greatest marketing machines in the whole world is the National Football League. They have over 185 million fans. And 50 percent of those fans live out of market. We'll be able to provide all 32 NFL teams broadcasts through the Sirius Satellite Radio Network."
Another programming move... the hiring of Steven Van Zandt, of Bruce Springsteen's E Street Band... and the cast of the Sopranos... to oversee a new Underground Garage channel...
"Nothing like it exists in America or anywhere in the world. And suddenly, rock and roll has become an underground cult again... like it was when it started."
And with the music being ignored by radio stations in many markets... Van Zandt says it opens up an opportunity for satellite radio. Bloomberg Boot Camp, I'm Fred Fishkin.