"Most players spend 10 to 15 hours a week playing the game on average. Then of course we have the really hardcore players who play thirty, forty hours a week or more. Right here, we're looking at character creation. This alone, because it's so deep and gives you so many options can consumer hours of your time if you let it."
Blackman says the subscribers numbers are still growing…and when the next Star Wars movie arrives in the summer of next year, that growth should accelerate…
"We'll probably look to leverage some of the content from the new movie. We did that with Episode II as well. So if you play Galaxies, it's set in the time from of the original trilogy, so in between Star Wars and The Empire Strikes Back. But we draw content from all of the movies. So there's a planet like Nabu which showed up in Episode I. we'll leverage Episode III as well."
Many of the players are sticklers for Star Wars detail who have grown up with the movies and books and complain if characters or story lines aren't true to the original. Bloomberg Boot Camp, I'm Fred Fishkin.