The latest media creation suite from Roxio. Bloomberg Boot Camp, a report on today's technology. With so many PCs being shipped today with DVD burning capability…there's a real need for tools to simplify the process. Roxio takes some significant steps in achieving that with Easy Media Creator 7. As with previous generations…the package is a suite of products. What's different this time is the attention to making the applications work together more easily. Product marketing manager Chris Taylor….

"So the goal was about integration. Bringing best of breed applications together. And so while Creator 7 is a natural upgrade for Creator 6 users, it really is a huge step forward for customers."

The package includes VideoWave Proessional version 7…for video editing, PhotoSuite, a decent tool for digital photo editing…and Roxio's creator tools for organizing and burning CDs and DVDs. On the digital video side, Roxio has tried to make working with video about as simple as working with digital still photos. You can either use the editing tools…or opt for the CineMagic application…

"CineMagic is the automated approach to creating video. Add an audio track or a background music track that you like, and CineMagic will take over and create a very compelling MTV style video production complete with special effects."

Roxio's Easy Media Creator 7 sells for about 99 dollars. Bloomberg Boot Camp, I'm Fred Fishkin.