"This is a different form factor camera…in that it's very slim. It's about seven eighths of an inch thick and about the same size as a deck of cards. But even though it's this compact, it includes a 2.5 inch LCD."
Like some Dimage models from Minolta…the optical zoom lens remains internal. Even though the five megapixel camera has a price of about 550 dollars, it has rapidly become a top seller in Japan. Weir says American consumers have been more willing to spend in the 300 to 350 dollar range for a digital camera. About staying number one, he says…
"We think that that the innovative designs and the very competitive feature sets put us in good position to hold onto our number one market share."
Bloomberg Boot Camp, I'm Fred Fishkin.