blockquote>"There's a real need to have a longer zoom product. If you go to a game and your child is playing and you can't get into the front row, you can fully frame your child playing shortstop. Now you start seeing what we call ZLRs or zoom lens cameras. In the ZLR market, we actually lead the industry with 12X."
The Panasonic models range from three to five megapixels. And while some rivals are selling six or even eight megapixel models, Nelkin points out…
"What you have to look at is the relationship between the zoom lens and how much resolution there is. If someone only has a 3X zoom lens and they're going to go to a 12X zoom lens, they're actually going four times further."
Prices for the new Lumix cameras range from four to six hundred dollars. Bloomberg Boot Camp, I'm Fred Fishkin.