"PowerShot Digital Elph SD200 and SD300. These models will have 3 megapixel and 4 megapixel resolutions respectively, 3 times optical zoom lens, a 2 inch LCD monitor which is much bigger than we've had before."
And they'll sell for 3 and 4 hundred dollars. The trend is also being followed by Casio, where product development director Scott Nelson says the new credit card sized Exilim Z55 is equipped with a 2 and a half inch screen. And beyond that…a new S series camera…features the first lens made of ceramics instead of glass…
"It's 3.2 megapixel, two inch screen on it..it's again, the size of a credit card but just over a half inch thick. And the tests on the lenses tell us the properties of the ceramics are as good as glass and it's tougher. So we can make a thinner lens and make the camera thinner on it."
The price for the EXS 100…that slides easily into a shirt pocket…will be about 400 dollars. Bloomberg Boot Camp, I'm Fred Fishkin.