When it comes to storing online digital photos….what consumers want is free. Bloomberg Boot Camp, a report on today's technology. With new digital cameras in their hands…lots of families are taking more pictures these days. There's no film to buy…and sharing pictures is fast and easy. You can email them or use any number of Web sites that let you share albums. Some…like Kodak's Ofoto….or SnapFish…are heavily geared to selling professional prints. Others…like Photosite…emphasize online viewing and sharing. Photosite.com is an offshoot of Homestead, where founder Justin Kitsch originally planned to charge for the site's use after a 30 day free trial…

"We decided to not have just a 30 day trial, but to have a 150 photo free package. So you can share up to 150 photos absolutely free. And then after that we now have an unlimited package, so you can share as many photos as you want. And that costs 70 dollars a year. And then we have what we call a Plus package which is a thousand photos."

The unlimited package includes your own personal domain name. And you can email pictures directly to your albums from a laptop or a camera equipped cell phone while you're on vacation. Kitsch says PhotoSite is planning to add video share capability to the site as well. But with so many picture sharing Web sites out there…surviving won't be simple…

"I think that what's going to happen in the next year or two..I think there's about a hundred photo sharing services out there now….seventy five or a hundred….my guess is that will go down to ten."

Bloomberg Boot Camp, I'm Fred Fishkin.