"It's a complete camcorder that records video to your computer. It comes with a microphone and software so you can make your own music videos. We're really excited to partner with the people at American Idol because we know we've found a way to bring all the excitement of the show to somebody's living room."
With the included software, kids can create videos with the American Idol logo and audience applause. One downside is…untethered from a PC…the camera only has enough memory to record four minutes of video…and there is no memory card slot to expand that. But…
"It comes with built in music. I've just opened the software and there's all of these different elements that you can integrate. You can take shots straight from the show."
And the release is timed to the arrival of the new American Idol season. The camcorder package sells for under a hundred dollars. Bloomberg Boot Camp, I'm Fred Fishkin.