"Once a record is leaked, three or four months before its planned market launch, it undermines the whole market opportunity to sell it."
So Muscrypt developed software that locks songs to specific individuals at radio stations…
"What we do is incorporate a biometric which identifies the user by their keystroke dynamic. And we've actually just been granted the patent for this system in Canada and our patent is pending in the United States."
Where Musicrypt is winning support from some of the biggest names in the recording and radio industries. Could the same technology be used to distribute music to consumers?
"You know it's conceivable. We focused on the business to business aspect. Right now it looks like Apple and the iPod seem to have the consumer market."
And Musicrypt does not intend to challenge Apple. Bloomberg Boot Camp, I'm Fred Fishkin.