"It's easy plug and play. You just plug right into your TV just like any VCR or DVD. The songs are contained right in the microphone, so you don't have to buy multiple CDs. The biggest value is in the songs and having it in one product and being able to change the vocal, the reverb, the tempo, the music, right at the touch of a button."
Add on chips let you add to the song library in the microphone. Pricing starts at about 130 dollars for a model with 200 songs built in. LeadSinger has tried to gain an edge…spending lots of money advertising on American Idol. And there are plans for more products…including a TV with the technology built in…
"It's a 39 inch TV. It'll be the same or comparable price to a regular TV."
That's due out next year. The company faces plenty of competition….from systems aimed at kids…to more elaborate models selling for thousands. Bloomberg Boot Camp, I'm Fred Fishkin.