"One device is a very simple unit. You just plug in on the cigarette lighter and you keep your phone in your pocket. And when you enter in your car, the only thing you have to do is when the phone rings, you have a little key on the dashboard. You just press the answer button, you can then talk freely like if you talk to a person seated near to you on the car."
The Easydrive gives you a hands free Bluetooth connection…complete with voice recognition speed dialing and a phonebook that can store up to 200 numbers. Parrot also makes built in Bluetooth systems for a variety of carmakers including Toyota and Ford. Seydoux says while Bluetooth technology may have gotten off to a slow start…it is poised now to be everywhere…
"It is like the USB for the computer. The question of the technology is linked to the cost. If the cost is low, it is like a connector, they will put it in every phone. So in a few years from now, you will have Bluetooth in every phone."
And he says, it will be a part of car stereo systems as well. You can find more information at driveblue.com. Bloomberg Boot Camp, I'm Fred Fishkin.