"We're not making technology or toys perform for the child, we're putting this high technology in children's hands and letting them do things they've never been able to do before."
For instance, the X3 Computer Microscope...
"The X3 is not your dad's old microscope. There's no more slides or fuzzy, out of focus things. What we do is we actually use this, and it comes up on the computer screen, so you can share your discoveries while you're actually doing them. Now the X3 has three different magnifications. Ten times, a hundred times and two hundred fifty times. Right now, you're seing this tick at a hundred times magnification."
What you're seeing can be printed or saved as a file. The X3 Microscope attaches easily to the computer's USB port. So does the Intel Play Me2Cam for younger children....
"The Me2Cam system magically transports kids onto the computer screen and allows children to interact in virtual worlds and interact with objects and characters using their own body instead of a keyboard and mouse."
Both new toys will be out later this year and will sell for under a hundred dollars.