"Pick a room, pick a song, press play. You can have ten players in your house playing ten different songs or you can hit the party mode button and all ten rooms will play the same song at the exact same time and you can do that with as many controllers as you want up to 32 rooms."
If you can afford it. A package with two ZonePlayers and a controller costs about 12 hundred dollars. You have to supply your speakers. At that price…who is the Sonos system aimed at? Cullen says its not the high end audiophile…
"We're in a funny place in that we're about one-fifth or one-fourth the price of a custom system and many of our users install it themselves."
The ease of setting up the system is what Sonos has done better than anyone else…and the controller has the look and feel of an oversized iPod. The system works with both Windows and Mac computers. Bloomberg Boot Camp, I'm Fred Fishkin.