The long awaited iTunes cell phone. Bloomberg Boot Camp, a report on today's technology. Cingular Wireless has begun selling the Motorola Rokr….the first phone capable of connecting to Apple's iTunes software and playing songs in Apple's proprietary format. While that alone may attract lots of customers…the phone itself bears no resemblance to a typical iPod. It looks much like any other candy bar style phone. You push a button with a musical note icon….to bring up an iPod style music menu. Cingular's Ellen Webner….

"What's special about the iTunes phone is that you can download songs from the iTunes software, from the iPod music library. You have to think of the phone as just becoming another folder in your iTunes library and it's a way for you to take your songs with you as well as have a wireless phone that also works in the United States and overseas and has a camera built into it."

But the camera…capable of video and still pictures…is only VGA resolution. And while the music is stored on a 512 megabyte TransFlash memory card….Apple limits you to storing only one hundred songs at a time on the phone. Most owners of portable players will tell you…that's not enough. Cingular expects buyers will probably be people who already own iPods…

"I think there are 21 million iPod users out there, so primarily this is a great device for them."

If you get a call while your rocking out to the Rokr….the music pauses automatically to let you answer. Cingular is selling it for 250 dollars with a two year contract. Bloomberg Boot Camp, I'm Fred Fishkin.