"Growth, at the end of the day, for any company is very dependent upon market opportunities. And if you really think of what we have been focusing ourselves on in the last few years, we actually see quite a few market opportunities that can actually drive growth for the company growing forward."
In addition to the Rev drive, Iomega is looking to the home network storage market…as consumers collect more digital photos, videos and music. It is also selling an MP3 player it calls Mixx. But…Heid says Iomega is just testing that market….and isn't expecting to derail market leader Apple…
"I'm not sure if the question is really a question of derailing Apple. Or is it really just saying can I have a piece of the pie as well."
With it's new iPod Nano…Apple doesn't seem too willing to share. Bloomberg Boot Camp, I'm Fred Fishkin.