"It basically provides two cameras in one. So it has the one lens which has the wide angle viewing and as you can see here…you've got a very broad view of the room. Where you can also go up into a telephoto and that's kind of still inside of the first lens. Then you can go into the mixed lens mode. Then you can go all the way up to the very top…when you zoom in. And you can see you get zoom…like a super telephoto all the way of the PC on the far side of the room there."
The five megapixel camera, which does a credible job with video as well, sells for about four hundred dollars. Kodak has been trying to distinguish its cameras from the rest of the pack…with new features…like the WiFi built into Easyshare One…and now the dual lenses. It also has a new agreement with Motorola to share technology over the next decade. Faraci says Motorola will have better camera phones…and…
"We absolutely could do a camera first…phone second. We also have the ability to do things like cameras using some of their ultra wideband or wireless higher speed connection devices."
The idea is to let users upload their photos to Kodak's Easyshare Gallery instantly…from anywhere. Bloomberg Boot Camp, I'm Fred Fishkin.