Lenovo rolls out its own brand. Bloomberg Boot Camp, a report on today's technology. Ever since it purchased IBM's personal computer business….China's Lenovo has continued to use the IBM brand…for its ThinkPad and ThinkCentre PCs. Now…the company has introduced the Lenovo 3000 line…with desktops priced as low as 350 dollars and notebooks as low as 600. Sam Dusi is Lenovo's executive director of notebook marketing…

"Feature, function set wise, price wise, we have up to the latest Intel Pentium M technologies on the Lenovo 3000 up to the 2GHz. So it's not just about 599, it also about value performance. So you'll have 15 inch screens, you'll have DVD CD re-write opticals, you'll have a hundred gigabyte hard drives…even on the Lenovo 3000. But you'll also have configurations that start as low as 599." In some models, at least, you're building cameras right into the frame? "The models we're announcing today are the C series products…our standard 15 inch. We're going to come out later this month with the Lenovo 3000 N series. In that, we'll have both 14 wide and 15 wide aspect ratio displays and incorporated into those offerings will be camera."

On the desktop side, for the first time, Lenovo will give buyers a choice between AMD or Intel processors. While Lenovo does make mainstream consumer PCs in China…including media center models…it isn't saying when it may enter that space…competing with Dell, Hewlett Packard and Gateway….in the United States. Bloomberg Boot Camp, I'm Fred Fishkin.