"Here I'm showing our newest release, which is the Barbie B-Book. This has been the number one selling laptop for the past five years selling over half a million units a year worldwide. And it's been refreshed each year and this year we've refreshed it to have a new style, a new look. Something that will embrace the 5 to 7 year old child. On a learning standpoint what we've done is made it totally bi-lingual. Now there are 30 activities in English and 30 activities in Spanish."
A trend that is spreading throughout the electronic toy industry. New for boys this year…is a triangular shaped Superman learning laptop….that will tie in with the release of a new movie this summer…
"We're very excited about the look and feel of this. This is a unique type of laptop where when it's closed, it will have secret codes."
It will sell for about 60 dollars. The company has stuck with monochrome LCD screens…to hold prices down. The learning activities include spelling, math and memory games. Bloomberg Boot Camp, I'm Fred Fishkin.