"We hear from our customers, that many more people, especially in the United States, are buying multiple printers. So you'll have for example, an inkjet for your photo. You'll have a laser for more productivity needs. Like if you've got students printing out reports or small businesses inside a house… or just people who print a lot of MapQuest or Internet pages will like to have a laser because it's faster and you don't need that photo quality piece. For consumers who are looking for that photo piece, they often like to have a photo printer that does great photo quality, which we have several of those as well."
Dell, of course, faces competition. The world's biggest printer maker, Hewlett Packard…has a low end color laser model for under three hundred dollars. Samsung has a model in the same ballpark. Howe says consumers are starting to take notice…
"The overall mono laser market is relatively flat. It's growing a little bit. Color laser is growing very fast. Multi function printers, having a scanner copier functionality, is growing very fast."
The more printing you do…especially of text…the more it makes sense. Bloomberg Boot Camp, I'm Fred Fishkin.