"We're seeing six times growth in 40 inch and above and this is a fairly large television. You need to kind of integrate in to the home and we've sort of dialed into that with our Bravia line. Some of these models we've been introducing have interchangeable color bezels. You'll be able to actually change five different colors so you'll be able to integrate the television into your home. "
Sony is counting on consumers investing in higher end flat screen TVs, capable of what is called 1080p high definition….spurred by the new generation of high def DVD players and camcorders. The price difference…
"It ranges anywhere from about 800 to a thousand dollars more for this technology. If you look at just the panel, there's other features we add in the line."
The competition is intense, but Sony according to figures from the NPD Group…is at the top of the heap in sales. Bloomberg Boot Camp, I'm Fred Fishkin