"I think what everyone is recognizing is that you have to take that digital image and do something with it if people are going to enjoy it. I think what you're finding is a real difference in the marketplace that at the low end, what people are doing is they're just taking the image and they're putting it on a piece of canvas or a cup…and what they're doing simply is just regurgitating it on there. We don't do that. Our artists look at every single image and as I said, if necessary, we enhance it and improve it."
There are services….such as those from a site called MyDaVinci.com…that offer to create oil paintings or sketches from photos. Pricing is higher than those from Brilliant Image….which is enhancing a digital print. Brilliant prices start at under 80 dollars. About some other canvas print makers, Cahn says…
"There are some low end companies that offer standard sizing with their frames. We offer a wide variety and custom frames. They'll say they'll gallery wrap it and they don't do what we do, which is extend the actual image two inches …put it on fine wood…so that it actually floats off the wall."
Brilliant Image is planning to sell canvas prints from professional photographers as well. Bloomberg Boot Camp, I'm Fred Fishkin.