"What we've done is we've improved the displays, we've put the 3D views and really enhanced the look of those so that as you're driving, I think you get a better perspective of where the turn is ahead so you can see it relative to other turns and it's worked out very well."
With a GPS receiver…pricing starts at about 200 dollars. For many users…opening a laptop in a car for navigation just isn't practical. While ALK doesn't make stand alone device like the ones you'll find from Garmin, TomTom, Pharos and others….it does have software and GPS receivers that work with a variety of Windows Mobile cell phones and PocketPCs. The company has taken a unique approach to adding traffic data…to alert users to potential bottlenecks…and will allow each user's device to become a reporting station…
"The software itself really maintains what your performance has been as you've been traveling down the road."
It's all done anonymously…but does require a wireless Internet connection. You can find more information at Copilotlive.com. Bloomberg Boot Camp, I'm Fred Fishkin.