Sharing and safeguarding those holiday photos. Bloomberg Boot Camp, a report on today's technology. Using a digital camera….you don't have all of those film negatives and printed photos after the holidays. What you do have are digital images. They are great for emailing and printing. But keep in mind…if you don't back up the folder where you store all of your pictures on your PC….you risk losing them all if the hard drive crashes. And backing up online is even safer. Many of the biggest sites only store compressed files. That's why it can be worth it to pay for an annual subscription to sites like smugmug.com or Phanfare.com. Phanfare CEO Andrew Erlichson…

"Kodak and Shutterfly…they're great for making prints. And we use them for that purpose. But they sort of felt like the Black Flag roach motel…of photo and video sharing. The images check in, but they don't check out. Because you basically have to buy your stuff back from them on paper or on disc. And we wanted a more customer centric approach where the site was ours and they hadn't turned our entire photo and video collection into a big shopping cart or a billboard for advertising."

The price is about 7 dollars a month or 55 dollars a year for unlimited storage. Phanfare makes uploading your photos simple…

"So you drop stuff into this organizer and while you work, in the background, while you're doing a couple things, changing a caption, giving it an album name…it's pushing it all right to your Web site."

You can choose whether to allow family and friends to download or print the original images. You can find more information at Phanfare.com. Bloomberg Boot Camp, I'm Fred Fishkin.