"It allows you to connect multiple cameras and do everything you do in a live studio…the graphics...the rolling in the tape… multiple cameras…live digital video effects… all those things that are the hallmark of a live production… you can now do that in a ten pound box. And also we can connect this to the Internet. So we can live stream that…that multi camera production… all in real time."
It essentially…is a specialized high end PC. The price…about five thousand dollars. It works so well…some professionals…such as ESPN Radio have been using it. About the future…Plant says think YouTube…but think live…
"And the Internet now has enough bandwidth to make that possible. That's the distribution side of it. Now we come in on the production side and make sure that what you put out on the air…and I use on the air in quotations…looks like a professional broadcast. Because that does make a difference."
NewTek …by the way… has been around for more than 20 years….and was the creator of the Amiga Video Toaster…way back when. Bloomberg Boot Camp, I'm Fred Fishkin.