"Well we have two major new products in that category from Tiger Electronics. One is Power Tour Guitar, which allows kids to rock out and learn how to play the electric guitar and jam with the classic rock songs and also play with accompaniment of a band. Second, which is really a breakthrough is our Net Jet product. Net Jet allows kids to play online games with a controller that plugs into their computer, allows them to play more like a video game with full screen graphics. But for parents, it allows them to have the kids play in a garden wall environment. So they're not out on the Internet and there are no pop up ads or other intrusions into their game play. It's a very safe environment for the parents but it's also a great environment and great games that come from Hasbro Games as well as Nickelodeon and Cartoon Network.
Hasbro COO Brian Goldner. Also new…a FurReal Friends talking and dancing parrot...that will cost considerably less than last year's life sized pony. Bloomberg Boot Camp, I'm Fred Fishkin