"Files keep getting bigger and bigger. There's more pictures, video, you've got HD, there'll be ways to get HD video into your home. And you'll be saving more of those files. As that happens, there are going to be greater needs for storage back up. And we feel that once you get those assets on your computer, you're not going to want to lose them. And we believe that the early adaptors will continue to grow into a bigger segment of the market as people realize the need for this."
Wells says the StorCenter uses what is called RAID technology…automatically creating duplicate copies of files to safeguard them…
"What that does for you ..it protects your data when you copy it over there. It's a technology that allows for a drive to fail on that device. You can replace that drive but yet you'll never lose any of your data."
It's sort of like a digital insurance policy. Iomega's starting price is about 800 dollars for one terabyte…of storage. More competition is on the way…from Hewlett Packard and others. Bloomberg Boot Camp, I'm Fred Fishkin.