"It just said, the Broncos won't be there. The next slide said the Falcons won't be there. The third slide said ...you won't care. And from there it went directly into footage from last year's fashion show."
Ed Razek of Intimate Brands says within an hour, Men, no doubt, suddenly remembered that Valentine's Day was just two weeks away and hurriedly decided to do some online shopping. The company has unlocked the secret to successful e-commerce... Who says men aren't interested in fashion.
"It was just off the charts. And probably the biggest collective web site hit in history. And more important, I think the biggest behavioral modification in terms of entertainment behavioral modification in history. To get a million people to get up from the biggest sporting event of the year and go do something else, I just thought that was incredible."
"When we started the web site about two months ago, at the beginning of December, in the first six hours we got orders from 37 countries."