High definition DVD players…get more affordable. Bloomberg Boot Camp, a report on today's technology. Those thousand dollar plus price tags that were on high definition DVD players when they first came to market….are history. Sony has announced its latest Blu-ray DVD player will be price at 499 dollars. Toshiba's HD DVD player is down to about three hundred. Still lots of consumers, with the two rival formats out there, have decided to wait and see. Samsung, one of the original partners in the Blu-ray camp, has decided to join LG in making a machine that can play either Blu-ray or HD DVD discs. Audio and video VP Reid Sullivan….

"The market for high def products is growing considerably. While there is some confusion." Is that the reason why Samsung has announced that you'll be doing a combination player as well? "Correct. We just recently announced that we'll be introducing the Samsung Duo HD player in time for the holidays this year. And the main reason is there's a lot of consumer confusion over the formats. By providing a product that can play both formats, and take advantage of both formats interactive capability, we're providing a vehicle or a product that lets the consumer enjoy high definition content, all the titles, all the movies available, without worrying about which format it was encoded in."

The dual format players are more expensive…at least for now. Warner home video is planning another solution…high definition DVDs that are Blu-ray on one side and HD DVD on the other. Bloomberg Boot Camp, I'm Fred Fishkin.