"The market for high def products is growing considerably. While there is some confusion." Is that the reason why Samsung has announced that you'll be doing a combination player as well? "Correct. We just recently announced that we'll be introducing the Samsung Duo HD player in time for the holidays this year. And the main reason is there's a lot of consumer confusion over the formats. By providing a product that can play both formats, and take advantage of both formats interactive capability, we're providing a vehicle or a product that lets the consumer enjoy high definition content, all the titles, all the movies available, without worrying about which format it was encoded in." The dual format players are more expensive…at least for now. Warner home video is planning another solution…high definition DVDs that are Blu-ray on one side and HD DVD on the other. Bloomberg Boot Camp, I'm Fred Fishkin.