Can you save half on your ink jet printing? Bloomberg Boot Camp, a report on today's technology. It's been four or five months since Kodak announced it was getting into the inkjet printer business to compete with Hewlett Packard, Canon, Lexmark and Epson. The results… Kodak is delivering on its promise for high quality photos…using photo paper….and good results on everyday printing…for less money. Susan Tousi is the research and development director for the inkjet business at Kodak…

"Does the industry really need another inkjet player I guess is the question that was on people's minds as we entered. And when they saw what we were doing and how different it was and that we were truly, we were listening to customer needs, we were creating a huge value and we were playing the game differently. Honest ink, no game playing. They really appreciated having a new entrant in the marketplace. The response has been very positive that we're doing the right thing for the consumer."

The EasyShare 5300 sells for about 200 dollars….so the printer itself costs a bit more than the competition. But ink cartridges cost 10 dollars for black and 15 dollars for color. Tousi says some competitors have dropped cartridge prices in response …but….

"Our competitors, the industry has been doing that for a long time. They've been saying that they're reducing the cost of printing, making the cartridges less at retail, but filling them with less ink."

Kodak, she says, plans to stay in the business for the long haul….and become a top three player. Bloomberg Boot Camp, I'm Fred Fishkin.