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New Branding, Services From Dell

Techstination feature for Wednesday, June 27, 2007

New branding and service strategies from Dell. Bloomberg Boot Camp, a report on today's technology. Dell...has embarked on a new retail strategy....moving away from its direct to consumer model. It is still selling through its Web site....but you'll also find Dell machines in Wal-Mart. And branding is being simplified. Desktop product manager Lane McCullough ...

"First of all what you're going to notice is that the product line is rolling up under a single name, Inspiron, which has typically been reserved for the notebooks. But we're rolling up all of the product under a single name in order to make it a little more easy for the customers to identify what our consumer product line is and helping us focus on that one brand."

Dell is offering some new its desktops...such as integrated Bluetooth, which has been around on notebooks...and Blu-ray high capacity, high definition DVD players and burners. The company, which has fallen behind Hewlett Packard in PC sales, has been spending to improve customer service. And along with its new PCs...will come a back up service, Data Save 2.0, free for the first year...

"Dell's going to give you three gigs of space to upload whatever you feel like you need to save. And then at the end of that year you can renew your subscription or expand your subscription. We'll also offer bigger data capabilities upstream as well."

It may help Dell develop a new business...and help consumers protect their digital photos, music and other documents. Bloomberg Boot Camp, I'm Fred Fishkin.