"Consumers right now, for the last few years, have been buying high definition televisions. So if you have a high definition television in your home, you want to preserve your memories in high definition. Whether it's baby's first step, birthday parties, all around life, you want to have your memories in high definition. You want to maximize your television's capabilities with your personal videos." The price…about thirteen hundred dollars. Expect to see high def camcorders dropping in price the way HD TVs have. The competition is intensifying as well…with Sony, Panasonic and Canon selling consumer HD cameras…and new models arriving. JVC also simplifies the process of creating DVDs in high definition for storing videos….with its Share Station. It can store high def video on standard DVDs…but the Share Station has to be used for playback. It's more or less a temporary solution. Bloomberg Boot Camp, I'm Fred Fishkin.