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Sony and Microsoft Square Off

Techstination feature for Monday, July 23, 2007

Sony and Microsoft square off. Bloomberg Boot Camp, a report on today's technology. Just before the start of this month's video game industry trade show…E3…Sony announced it was cutting the price of its 60 gigabyte version of the PlayStation 3 by a hundred dollars to 499…and will be coming out with a 599 dollar 80 gigabyte model. That means…that while storage capacity is going up….the price points for the PS3 are staying the same. At Microsoft….which has had an edge over Sony thus far with the Xbox 360, Entertainment and Devices President Robbie Bach says…

"Well I don't think it will have much impact on Xbox 360 sales. Typically July is a relatively slow month. We're going to look at how business is going as we get into the fall, which is really the active time. We have a great line up of games this holiday and we think that that's going to really be what drives consumers to buy consoles this coming year."

Xbox chief Peter Moore says the competition will be all about the games this year….and not on the hardware….as Nintendo is able build enough of its Wii consoles….

"I have to believe at some point they're going to catch up with demand. And like I say, it will be an interesting holiday as all three of us should be in full supply at retail everywhere in the world. And it will all be about the games at that point."

The Xbox chief argues Microsoft will have the edge….being the only platform where players will be able to experience Halo 3, Grand Theft Auto 4 and Madden NFL '08. Bloomberg Boot Camp, I'm Fred Fishkin