"You have a list of contacts to which you can add more people. The main difference with the instant messaging, is really the ability to …the fact that we are centrically focused on the video. We're not a text application or text messaging solution like Yahoo Messaging or AOL or these kind of things to which they've been adding video capability. This is really centrally focusing on video. You double click on the name of your contact and you see the person immediately. You want to add another person into that call, you click on another icon and you bring that person into that call." You do need a high speed Internet connection…but even with multiple video windows open…the quality is good. Again, the application is free at o-o-v-o-o.com. The company hopes to make money through mobile and other add on applications. Bloomberg Boot Camp, I'm Fred Fishkin.