"It will be a much more personalized, much more engaging, interactive user experience. Users will be able to come to the Web site, select up to five of their favorite players to track, get that very personalized set of information about when their player is playing, how their player did, any news articles, any interviews about that. And just as importantly, we've developed an application that we call Slam Tracker, to let the individuals experience a full tournament versus just an individual match. So users will be able to experience an interactive tournament through an interactive draw that carries their tracked players forward. They'll be able to see where their players are at any point and time in the draw, who they are likely to compete against."
The site does not require registration….and providing you are using the same computer and the same browser…..will remember which players you have picked to keep track of. There is also more streaming video available on the Web…
"There'll be a tremendous amount of video, there'll also be some highlights that make it up to the Web site and users can come to the site and get the total sense of what has happened, what is happening and what is going to happen."
The idea is to put the Net…in the middle of the court. Bloomberg Boot Camp, I'm Fred Fishkin.