Apple keeps up the pressure. Bloomberg Boot Camp, a report on today's technology. Design and ease of use made Apple's iPods and iTunes the top choice for people who want to carry their digital music collections with them. And while competitors continue to take aim…with some nifty new challengers….Apple has no intention of giving up any of its market share…which at last count…was somewhere near 70 percent. The all new iPod touch….with the same cool factor of the iPhone….is joining a redesigned iPod Nano, iPod Classic and iPod shuffle. Apple VP Greg Joswiak…

"This is clearly our best iPod lineup we've ever had. And as you know the holiday season have been just very big seasons for us. We sold 21 million iPods last holiday season. And we've sold well over a hundred million iPods to date. And when you look at the line up here, all the way starting at the 79 dollar Shuffles, as well as the all new iPod Touch at 299 and 399…that we really have every price point covered for our customers."

The Nano now joins the Classic and the Touch in being able to play videos as well as music and photos. The Touch…like the iPhone…includes WiFi capability…browsing the Web…or connecting to YouTube…

"And something that's brand new which is this iTunes WiFi music store, which allows us to use iTunes when we have a WiFi connection."

As we said…there is some worthy competition…but taking a bite out of Apple won't be easy. Bloomberg Boot Camp, I'm Fred Fishkin.