"It gets the child active and helps that natural worry about childhood obesity." Will it have a real impact, do you think, on it? "We believe that it will cause we think it's right exactly where kids are today and where moms are."
It's designed for kids ages three to six and sells for about a hundred dollars. Additional games are priced at 21 dollars….and batteries are an added expense. Mattel has had some high profile toy recalls…and toy makers are concerned that parents may not spend as much on toys this holiday season as a result. David Kosnoff is Mattel's senior director of product integrity. He says the company is trying to reassure parents with more stringent testing…
"We have put in place a three point plan where we are putting a great deal of control over incoming materials, over our in process and at the finished good testing level."
Mattel's David Kosnoff. Bloomberg Boot Camp, I'm Fred Fishkin.