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Taking on the Big Guys in Online Health Information

Techstination feature for Wednesday, October 17, 2007

Taking on the big guys in online health information. Bloomberg Boot Camp, a report on today's technology. He was a practicing physician, who has left that life behind, to create a new type of medical information site on the Web. Dr. Art Schoenstadt says differs from giants like WebMD…which attracts as many as 40 million users a month….by giving consumers access to a large library of original video content…

"One of the things about health information sites right now is that they're very text heavy. they use lots of medical jargon. What we've seen is that if you can present medical information in an easy to understand manner, by using both text and multimedia, that a person's going to be able to better understand the information and make a better informed and confident health care decision."

Schoenstadt says the site is free to the public. He plans to make money through advertising. About the use of online medical information by his own patients, Schoenstadt says…

"The number of people that have self diagnosed themselves with very serious conditions, it happens every day. But it's a balance. And to be able to have a better educated person that might have mis-directed their efforts on the Internet, I would rather have the better educated patient. Because I can then guide them to the information that they're looking for so they can become educated about their disease process or the procedure that they're going to go through. They've at least decided to take an active role in their health care."

The online video content took many months to create and some of the animators came straight from the video game industry. Bloomberg Boot Camp, I'm Fred Fishkin.