"This photo realistic image is going to pop up on the screen to actually show the user a digital version of exactly what they're going to see out of their windshield. So what that does...as they're driving along, it's just another really solid anchor point to kind of show somebody and confirm exactly where they need to be."
The software includes Zagat guide ratings for hotels, restaurants and other attractions...so when you search for a nearby restaurant, for instance, you'll know what to expect. The 7100 can also help you know what to expect when it comes to traffic tie ups...
"Traffic's an idea that's really been out there a little bit. You've seen it on a lot of the other products, both automotive and handheld. But the biggest difference that we provide is rather than making consumers...usually they'll get maybe six months, maybe a year for free, then after that it's a subscription service. We've worked around all of that and we actually now provide, right out of the box on all of the products, when you open them up, plug them in, you're going to immediately start getting those traffic reports."
Lifetime traffic is built into the price of the device. The Navigon 7100 costs about 600 dollars. Bloomberg Boot Camp, I'm Fred Fishkin